TERR esteves
Brand redesign for TERResteves, Portuguese building company
an icon easy to relate with the constructions sector
a lettering with a strong personality that can be used alone
TERResteves is a construction company that operates in Portugal for more than 20 years. Majorly on large construction projects, the band design was still the original one, made back at the end of the '90s when this company walked its first steps.
The main objective was to redesign the company's brand giving it a more contemporary style.
This new logo is on all the company assets, from print and digital stationery to the large machinery fleet.
Inspired by the iconic loader machinery shovel, I've merged this icon as negative space on a triangle, another typical road sign used to mark construction areas.